Calgary Economic Development invites Calgary-based qualified firms to submit a proposal for the Calgary Economic Development Media Agency of Record.
As a storyteller for the city of Calgary and a thought leader in the economic development landscape, CED works to shift perceptions of Calgary locally, nationally and internationally, and to increase Calgary’s and CED’s share of voice. To that end, our key audiences are talent, business decision makers, all orders of government and media.
Paid media campaigns are a key part of CED’s overarching marketing strategy, helping to increase awareness for Calgary and consideration among our target audiences for Calgary as a destination to live, work and play. Paid media also works in concert with our owned media, helping to amplify our organic storytelling here and abroad.
With the recent launch of the Blue Sky City brand, there is an opportunity for CED to collaborate with a media agency on bringing the brand to life for its key audiences locally, nationally and internationally.
CED seeks to form a partnership with a strategic media agency for the next three years to collaborate in creating impactful media strategies and plans that align with our vision and help drive our business and marketing objectives. To that end, we are seeking a media agency to provide media strategy, media planning and media buying services to our organization.
Proposals must be submitted via email and hardcopy by 16:00 MST, November 7, 2024 to: Stephenie Motyka, Manager, Marketing
Questions must be submitted via email by October 24, 2024 to: Stephenie Motyka, Manager, Marketing