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Date and Time

Oct 22 2020 - 4:30pm until
Oct 22 2020 - 7:00pm


Hilton Garden Inn Downtown
711 4 Street Southeast
Calgary, Alberta T2G 1N3 Canada


Contact Information

Jan Wood : 587-352-5500 [email protected]

Marketing Reboot – What’s Next?

Marketing is constantly changing. In the best of times, we cannot expect that the strategies used last year will be just as effective the next. Add to this the global impact of COVID -19 and many marketers find themselves in uncharted territory.As we reboot, how do we as marketers find the right tone and channels for their brands?

Join four of Calgary’s top marketers as they talk about their experiences over the last two quarters and share with us their thoughts on “What’s Next.”

From this Panel you will learn:

  • How Covid-19 has changed both B2C and B2B marketing approaches.
  • Ways to manage budget adjustments while continuing to deliver high-quality products and services.
  • Ways that we can stay in touch and in line with customers’ perception of our brand and be ready to adjust as their sentiments shift.
  • How to drive innovation and deliver growth while monitoring both employee and customer burnout.

Panel Members:

  • Brad Parry (Calgary Economic Development)
  • Jeff Lowe (SMART Technologies)
  • John Pieri (ATB)
  • Tannis Gaffney (Travel Alberta)
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