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Date and Time

Oct 22 2020 - 11:45am until
Oct 22 2020 - 1:15am


Online - Zoom

Contact Information

Jan Wood [email protected]

Marketing Reboot – What’s Next?

Marketing is constantly changing. In the best of times, we cannot expect that the strategies used last year will be just as effective the next. Add to this the global impact of COVID -19 and many marketers find themselves in uncharted territory.

As we reboot, how do we as marketers find the right tone and channels for their brands?

Join four of Calgary’s top marketers as they talk about their experiences over the last two quarters and share with us their thoughts on “What’s Next.”

From this Panel you will learn:

  • How Covid-19 has changed both B2C and B2B marketing approaches.
  • Ways to manage budget adjustments while continuing to deliver high-quality products and services.
  • Ways that we can stay in touch and in line with customers’ perception of our brand and be ready to adjust as their sentiments shift.
  • How to drive innovation and deliver growth while monitoring both employee and customer burnout.

Our Panel of Experts:

  • Brad Parry – Vice President Marketing & Communications of Calgary Economic Development
  • Jeff Lowe – Executive Vice President, Chief Marketing Officer & Chief Human Resources Officer of SMART Technologies
  • John B. Pieri – Vice President Marketing Brand of ATB
  • Tannis Gaffney – Vice President, Destination Promotion of Travel Alberta
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