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The leadership team at Trico Homes: Tom Chisholm, President; Eleanor Chiu, Chief Financial Officer; Maaike Ezinga, Vice-President of Human Resources; Wayne Chiu, Chief Executive Officer and Wanda Palmer, Vice-President of Marketing.

The leadership at Trico Homes, back row from left, Tom Chisholm, President, Eleanor Chiu, Chief Financial Officer. Front row, from left, Maaike Ezinga, Vice-President of Human Resources, Wayne Chiu, Chief Executive Officer, and Wanda Palmer, Vice-President of Marketing.

Joel Schlesinger © Postmedia Network Inc.

The name says it all … even if it may not seem that way at first glance.

Most Calgarians are familiar with Trico Homes. After all it’s been building quality, single and multi-family homes since Wayne Chiu founded the company in 1992.

A newcomer to Canada, Chiu wanted his company to have a strong culture dedicated to delivering on its promise to creating the very best places to live.

“Our name reflects this spirit with each letter in Trico standing for our core values,” says Wanda Palmer, vice-president marketing at Trico Homes. “These are trust, respect, integrity, community and opportunity.”

It’s been a winning formula for sure.

The builder is one of the most successful in Alberta, and the second largest home construction company in the city, with projects in 25 communities in Calgary.

Integral to its success is its people, says Maaike Ezinga, Trico’s vice-president of human resources.

The company’s 130 employees live and breathe the words behind the company name.

“A lot of our training and other human resources components are based around those key values.”

But it’s not just a matter of skills and training. It’s mindset.

“We encourage our team to think of themselves as owners, so they take an entrepreneurial approach to their work.”

This is largely why the builder has a stellar reputation, with a consistent customer satisfaction rating of 90 per cent.

“We have a bell that we ring to celebrate every time we deliver another zero-deficiency home, and hearing that bell never gets old,” says Ryan Murray, operations manager with Trico.

That its employees care so much is just one reason why Trico has been honoured for a fourth time for its highest rated online customer reviews.

“Our Homestars Best of Award is so important because it comes from our homeowners and is proof that our efforts to be a better company really do matter,” Palmer says.

Then again, it’s little wonder given Trico’s focus.

“It’s not just about the bottom line, it’s finding that balance of profit and purpose and delivering homes created for the way people want to live,” adds Palmer.

This feature was created by Content Works, Postmedia’s commercial content division, on behalf of Calgary Economic Development.

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