Trico Homes president Mike Brown in the STARS Lottery show home in Legacy. Photo by Wil Andruschak © Postmedia Network Inc.
Joel Schlesinger © Postmedia Network Inc.
Trico Homes has always had an eye on building and supporting communities in Calgary.
But that focus has become more critical than ever during the pandemic.
“At Trico we have long recognized success isn’t just about our business; rather, we want the communities we serve to be successful, too,” says Mike Brown, president of Trico Homes.
“And that’s been at the centre of everything we’ve done since the pandemic hit.”
Founded by renowned Calgary entrepreneur and Trico chief executive officer Wayne Chiu, who has deep roots in the city, Trico launched several initiatives in response to COVID-19.
Chief among them has been the Trico Cares program supporting local small businesses and community arts groups that were hurt by the lockdown and other measures to stem COVID-19’s spread.
“We believe a healthy community benefits everyone — not just from a physical standpoint, but also an economic and cultural one,” Brown says.
Trico also worked with trades and other supplier partners to reduce costs and create more value for home buyers with its Hallmark Homes Collection.
As Brown points out, demand for new homes in the city has been surprisingly strong.
“It changed quickly from last spring, when it looked like we were not going to sell another house, to 2020 being a stronger year for sales than the one before,” he says, adding Trico worked with partners to reduce costs to make home ownership more attainable for increasingly value-driven customers.
Trico’s community support also includes making significant investments such as sponsoring cherished city hubs like the Trico Centre for Family Wellness.
As Brown explains, “Our founder is all about putting our partners and community first, because, if you do, business success will follow.”
This involves listening to the community and its customers while being agile enough to respond quickly.
“We’re fortunate in that respect, because our founder is wired that way, and so he’s ensured the company is as well,” Brown says.
“Above all, Trico is about doing what’s right.”
This story was created by Content Works, Postmedia’s commercial content division, on behalf of Calgary Economic Development.