Shell Canada and its employees, including president and country chair Michael Crothers, left, helped raise more than $100,000 for the Calgary Food Bank after the pandemic struck. Photo supplied.
Joel Schlesinger © Postmedia Network Inc.
Shell Canada employees aren’t the type to stand by in a time of dire need.
And that’s certainly been the case during the pandemic.
The Calgary-headquartered firm of more than 3,500 employees across Canada left no time to waste when COVID-19 hit, pressing the accelerator on its successful #FuelingKindness initiative to support Canadians struggling to put food on the table.
“It was really a rallying cry to our employees and our retirees,” says Sue Whitley, manager with social performance and Indigenous Peoples policy at Shell. “Certainly, at food banks, it was evident that they faced many challenges.”
Shell workers, past and present, donated small and large sums through the initiative, with Shell Canada matching every dollar up to $100,000.
“We expected that would be the maximum, but we had such a rapid response that by the end of April we had reached that goal, so we increased our 1:1 matching commitment to $125,000.”
All told, Shell, its workers and retirees had raised more than $253,000 for food banks across Canada — including the Calgary Food Bank — by the time the initiative ended in June.
The campaign to support food banks is just one of many efforts by Shell, which has deep roots in Calgary, to support Canadians in trying times.
“Our principles, from a corporate perspective, are very much embedded in caring for the community,” Whitley says. “We provide funding to support a variety of local charities and other non-profits near our operations.”
Among its most long-running and successful, particularly in Calgary, is its partnership with United Way.
Over the past 30 years, the company, its employees and retirees have contributed more than $100 million to the United Way.
“Our giving initiatives and care for the community are not something that’s been triggered by the pandemic,” Whitley says. “It’s something we’ve focused on for decades.
“Whenever a crisis starts, we consider what we can do to help right away, and then we look at how we can help in the recovery, followed by what we might do to assist in the rebuilding phase,” she adds.
“We recognize the need to always offer a helping hand, and an ongoing responsibility to the communities in which we work and live.”
This story was created by Content Works, Postmedia’s commercial content division, on behalf of Calgary Economic Development.