Shelley Vandenberg, president of First Calgary Financial and Legacy Financial.
Joel Schlesinger © Postmedia Network Inc.
With almost 30 years in the financial services industry, Vandenberg has devoted her career to make money make a difference in the lives of Albertans.
While Vandenberg knows the economic needs of Calgarians, she believes banking should be about financial expertise and social vision — not just dollars and cents.
“Community impact is near and dear to us, and we are grounded in the prosperity and quality of life in our communities. Our over 270 employees pride themselves as being champions of change. This commitment is fundamental to who we are and what we do,” says Vandenberg.
At the heart of Vandenberg’s mission is ensuring the betterment of the communities First Calgary and Legacy live and operate in, spanning more than 82,000 members at 20 locations.
This approach drives community economic development, supports financial empowerment and enables many different philanthropic contributions.
“Actions speak louder than words, they go beyond writing a cheque. We’re constantly challenging ourselves to find new ways to make a positive impact.”
This ranges from providing local employment and re-investment to community support in funds and resources, complemented by products such as Cash Crunch loans (payday lending alternatives), as well as free financial planning services. An auto finance credit rebuilder program is also available to help Calgarians secure a vehicle for work or personal use. These products demonstrate a commitment to guiding families through difficult times and back into financial wellness.
“We are privileged to be champions for local causes. We’re teaching youth about financial literacy. And we’re focusing on neighbourhoods through grassroots grants programs, funding up to $10,000 for residents and charitable organizations.”
Vandenberg also says that volunteerism runs through her employees’ DNA.
“We are everywhere in Calgary, from supporting the Drop-In Centre and Calgary Reads to organizing leadership and confidence workshops with newcomer youth as part of a partnership with the YMCA. Volunteers are Calgary’s unsung heroes and I couldn’t be prouder of those who graciously give their time to make incredible things happen.”
(Story provided by First Calgary Financial and Legacy Financial)
This feature was created by Content Works, Postmedia’s commercial content division, on behalf of Calgary Economic Development.