WestJet is the first airline to base 787 Dreamliner service out of Calgary, solidifying the city as a global business hub.
"Alberta's connectivity to the rest of the world is vital for our economy," said Ed Sims, WestJet President and CEO. "WestJet is investing in Alberta to bring further economic growth, boost tourism to the province, and to further position our city as an international aviation hub. We are excited to bring Albertans to the world and the world to Alberta."
The first three Dreamliners based in Calgary will provide non-stop service to Dublin, London and Paris.
The service between Calgary and the three international cities will support 650 full-time jobs and $100 million in total economic output. This is in addition to WestJet's yearly economic output of more than $5 billion, that supports more than 32,000 direct and indirect jobs in Alberta.
The three new flights from Europe are also expected to eventually bring up to 185,000 visitors to Calgary on a yearly basis, helping also increase local tourism.
"WestJet was born here [in Calgary] and we've never forgotten our roots and the Albertans that have supported us." said Ed Sims. "Our investments in Calgary have helped diversify the local economy and we will continue to do so."
In conjunction with the announcement, WestJet also unveiled a refreshed brand image, including a national advertising campaign, projecting global ambitions.