The COVID-19 pandemic has changed how Calgarians do business.
The pandemic forced the small business community, which accounts for 95 per cent of all businesses in the city, to reimagine how they offered Calgarians goods and services. But they could not stay afloat alone and Calgarians stepped up to help.
In April, the #SupportLocalYYC campaign was launched by The City of Calgary, Calgary Economic Development, the Calgary Chamber, Tourism Calgary and Calgary Arts Development. The goal of the campaign is to create connections, share resources and tools, and highlight positive stories to inspire the community and spark further innovations to benefit those in need.
The campaign focused on different ways Calgarians could support their favourite local businesses, whether making an online purchase, ordering delivery or takeout from a local restaurant, or sharing a positive review online.
Within the first month of launching, the campaign received more than 1.25 million impressions and 15,000 reactions across social media platforms. Posts about the campaign were shared more than 1,400 times, with related content being clicked on almost 3,500 times. The numbers show that Calgarians recognize the need to support local businesses and want to help.
Money spent at Calgary businesses stays in the local economy, creating jobs and prosperity for all Calgarians. Small businesses act as the driving force within Calgary's business community and residents can have a major impact on our small business community.
For more information and tips on how to continue to support Calgary’s local businesses, visit The City of Calgary’s website.