ATB president and chief executive officer Curtis Stange. Supplied photo.
Joel Schlesinger © Postmedia Network Inc.
ATB Financial’s president and CEO Curtis Stange has been around the financial services industry long enough to have seen it all. Like many Albertans, he’s lived through the boom times and the busts as well.
During those ups and downs, Alberta’s financial institution has remained committed to its customers.
“We know times have been tough for many Albertans and through it all we have been here, providing expert advice and much needed capital,” says Stange. “Just as we have been here for Albertans, ATB is here for our entire province, serving as a catalyst for economic growth—from supporting entrepreneurs and our energy industry to helping Albertans purchase a home and build wealth.”
ATB’s first branch opened 81 years ago in Rocky Mountain House, now, the financial institution is across 247 communities, serving almost 800,000 customers. It’s a true Alberta success story.
But Stange isn’t taking that success for granted. He took on the top job last year and he’s been laser-focused on the future. He knows, that’s the only way to remain successful.
“Our commitment to Alberta is about taking the long view,” Stange says. “It’s not about being here providing services just during the good times.”
When other financial institutions may be reluctant to roll up their sleeves to help struggling local businesses and families, Stange is focused on doing what ATB has always done best: Help the province grow.
ATB is a leading provider of financial services for all sizes of Alberta businesses, from large firms to start-ups. It supports the burgeoning tech sector and the province’s diverse energy industry; that includes advocacy and action to help get Alberta’s natural resources to customers around the globe.
“Our goal is to help energy businesses prosper and become more sustainable for the long-term.”
The same goes for agriculture — a personal passion for Stange who first studied the subject at university — highlighted by ATB’s ongoing support for Olds College Smart Farm.
“Technology is changing the agriculture industry rapidly,” says Stange.
It’s also dramatically transforming banking, which is why Stange is continuing ATB’s technology overhaul — the second in a decade.
“We start with great people and then complement that with industry- disrupting technology to create a remarkable experience for customers.”
ATB has racked up many firsts among financial institutions in Canada, including being the first financial institution to use blockchain to move money outside the country.
So what is Stange’s formula for success? “People are at the heart of everything ATB does. ATB’s purpose is people.”
Stange is passionate about ATB’s purpose. He, like the 5,500 team members he leads, is wholly focused on helping customers prosper.
That includes making it possible for the most vulnerable to become customers, leveraging new technologies such as biometrics for identification for people who might lack typical forms of ID, which are a requirement to access financial services.
ATB is proud to provide Albertans with loans, advice and other banking services. But its support stretches beyond its business. Giving back to the community is in ATB’s DNA.
“Thousands of our team members volunteer in their communities, including Calgary. They are also the first to contribute to community fundraising campaigns, including ATB’s own Teddy for a Toonie. It’s an amazing team.”
A team led by Stange, where the terms forward-thinking and customer-centric accurately describe the team’s approach to serving Albertans.
“We simply want to make banking work better for everyone,” Stange says.
This story was created by Content Works, Postmedia’s commercial content division, on behalf of Calgary Economic Development.