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Guests arriving through the American Film Market main entrance

Earlier this month, I attended the American Film Market (AFM) which took place in Santa Monica, California. Throughout the eight days of conferences, screenings, deal-making and networking events, over a billion dollars in motion picture production and distribution deals will be sealed – on both completed films and those in every stage of development and production.

From business consulting firms to software companies, labs, film commissions and technology companies, AFM is the most effective independent platform to engage with production companies, build relationships and grow our business within the industry.

In addition to attending the AFM, it is also important to connect with studio executives and independent producers while in the Los Angeles area. Over the course of the week, I met with 14 organizations including MGM, HBO, FX, A&E, Sony, Dreamworks and Fox, to name a few. It is my job to effectively illustrate why the Alberta and Calgary region should be the location of choice for their next production. They are primarily focused on the incentives that our province offers. I was able to share the fact that our new provincial government has expressed their support for the creative industries and the future looks very positive for the sector. Another important piece of selling our jurisdiction is our world-class crew and talent base and now also our purpose-built infrastructure. The Calgary Film Centre that is currently under construction will not only meet that need, but will hopefully exceed expectations. It is targeted to be up and running in April, 2016.



BY Luke Azevedo

Commissioner, Film, Television & Creative Industries

Film, Television & Creative Industries


Luke works with companies, producers, unions and governments to help develop local projects and attract foreign film and television productions. He was previously director of the Creative Electronic Environment at the Banff Centre. In 2014, Venture magazine named him one of the 50 most influential Albertans.

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